Is your Google AdWords campaign costing you a BOMB?
Does your Google AdWords campaign just burn cash or is it a money making machine?
One of the biggest marketing expenses a business has is their search marketing or Google AdWords account. More often than not, the focus here is on clicks, and trying to get these clicks as cheaply as possible, but quite often with little success. Why? Because your competitors can simply keep increasing their keyword bids and force you to do the same to remain competitive.
No one wins in a ‘Dutch auction’.
The focus should really be on turning these clicks into customers, and by doing this more cheaply than your competition, you can then out bid them.
Can you tick off all the boxes below? If not, give us a quick call. (…and there’s so much more than this)
Is Google Analytics linked to the AdWords?
Is AdWords conversion tracking set up?
If so, what is the current conversion rate?
Are you testing different landing pages?
How many Ad copies are being run per Ad Group?
Are these Ad copies being tested for conversion?
When was the last time any work was truly done on the account?
What is your cost per lead?