We take a holistic approach when we undertake any conversion optimisation campaign.
Tried and proven conversion techniques which are guaranteed to lift your leads and sales.
The first step is to tell you exactly what each visitor costs you to acquire, what it costs you for each conversion. We even extrapolate this to what each visitor is worth to you in terms of general revenue. We then commence to increase conversion, and in most cases, this increase is dramatic, and incredibly exciting.
So how do we go about this?
Essentially, there is a multitude of tests we carry out, with the first being getting to know your business, and what you are trying to achieve. We look at your short term goals and your long term objectives, and ask you why you think your visitors aren’t converting as you think they should. We then take a detailed look at your business and define exactly what it is that you do better than anyone else. Basically, what your unique selling proposition (USP) is.
We help you put ‘you’ on your website. Emotive calls to action with distinctive trigger points.
Conversion rate optimisation is more than simply building a landing page and running a few split tests. It’s about understanding your business, the type of customers you are trying to attract, and catering to those customers with well placed, and emotive calls to action, to aid in converting them right then and there.
We go through a rigorous testing and control phase to determine the current state of conversion.
We set what is called the ‘benchmark’. What is the current rate of conversion of the website? This is not a guess, but an exact figure taking into account form fills, phone calls and even messages sent by carrier pigeon.